Here are fundamental things to consider when you are looking into modifying or preparing to design your site. Domain Name: When choosing a domain name, choose one that is relevant to the product or service you are going to provide and that is as simple as possible. Flash: Flash has its place. It is a great way of showing many products or services in a small area, has great visual impact if done properly and can set a good friendly tone to the website visitor. Having said that, I must also say that it does have it's disadvantages; it can be an absolute nightmare when it comes to search engine optimization.What you should know about flash; it cannot be read by a search engine as the search engine cannot read the text or the images contained within it nor can it interpret what is in the pictures being shown. When it comes to flash I would suggest, not making your whole website flash. If you are designing a new website and you want to use flash then use it in high impact areas to capture the attention of your intended audience but use it sparingly. It is important to ensure that as much text content is available on the webpage. Frames: Many older websites were designed with frames. Frames are where the main home page is actually a frameset page that includes several other pages into it. This makes the page hard to index in search engines and should be avoided. While Google does now index framed sites, it is important to note that most of the other top search engines still cannot follow frame links. They only see the frameset page and ignore the rest of the inner frames. This presents an SEO problem to us because it is highly likely those inner pages contain our content keywords.Nowadays this is not really a huge issue as it is so uncommon for a designer to actually use frames but the easiest way to resolve the issue would be to enforce a no use policy on frames. Other fundamentals: Other fundamentals include page layout, dynamic URL's/file names, page size and loading and how Javascript plays a role in SEO. All these elements are implemented when designing our websites and are discussed with our clients as considerations while planning for the development of their website. | 
